The Problem: Healthy Eats needed a more salient brand identity that could keep up with its growth and add consistency to its marketing efforts.
What was needed: A market analysis to determine how its one-of-a-kind meal prep delivery service could stand out from the competition.
What we did: A new logo and brand guide for Healthy Eats and ran inbound marketing campaigns that directly contributed to higher order volume and facilitated a partnership with the Niagara 2022 Canada Summer Games.
The results: The new identity is scaling Healthy Eats into new markets and community partnerships.
The problem: Tournkey needed to launch and scale its new event ecosystem software. The return to sports after two years of limited events posed the perfect opportunity to accelerate Tournkey's growth and establish new collegiate partners.
What was needed: Tournkey needed a solid strategy to follow and marketing personnel to implement it.
What we did: We devised a new marketing and communications strategy and carried out social and email marketing campaigns to spread brand awareness and build a community of sports, events, and travel organizers.
The results: Our strategy enabled Tournkey to serve as the official ticketing partner of the 2022 Canada Summer Games and establish 19 collegiate partners. Its community is continuing to grow and will be launching a podcast in Fall 2022.